Effective communication isn’t just about getting your message out—it’s about ensuring it’s heard by the right people, in the right way. At YumDealz, we’ve designed our loyalty app to help businesses not only reward their loyal customers but turn them into enthusiastic ambassadors through meaningful and respectful communication.
Why Traditional Channels Often Fall Short
1. Social Media: A Crowded PlaygroundWhile social media is a great way to reach new audiences, it’s not always ideal for engaging your loyal customers. Why?
People Rarely Follow Businesses: Social media is primarily a space for connecting with friends, family, and social groups—not for following brands.
Peers and Competitors Follow You: The ones most likely to see your posts are often your peers and competitors, diluting the effectiveness of your promotions.
Algorithm Challenges: Even if customers follow your page, algorithms often prioritise other content, making it difficult for your message to be seen.
2. Email: A Tough SellEmail marketing has long been a staple for businesses, but it comes with its own set of challenges:
Reluctance to Share Email Addresses: People are increasingly protective of their inboxes, especially when it comes to avoiding spam.
Unattended Inboxes: Many sign up for promotions using secondary or unattended email accounts, reducing the likelihood of engagement.
Perception as Spam: Even well-intentioned emails often end up in spam folders or are dismissed as intrusive.
Why Push Notifications Work Better
At YumDealz, we believe that direct communication, delivered respectfully and deliberately, is the key to effective engagement. That’s why we prioritise push notifications within our app.
Here’s why push notifications are a superior communication tool:
Purposeful Engagement: When a customer installs your app, they’re actively choosing to stay connected with your business. Push notifications respect this deliberate choice, ensuring your messages are welcomed rather than intrusive.
Respect for Privacy: Unlike email, push notifications don’t require personal information like email addresses, making them a less invasive form of communication.
Higher Engagement Rates: Notifications about exclusive offers, new products, or special events are more likely to catch attention and drive action because they’re received in real-time on a device people use daily.
Positive Brand Perception: By using push notifications sparingly and meaningfully, you position your brand as respectful of your customers’ time and privacy, fostering goodwill and trust.
Loyal Customers: Your Most Powerful Marketing Tool
One of the most overlooked assets in any business is its most loyal customers. These are the people who already know, love, and trust your brand—and they have the potential to become your greatest marketing force. Here’s why:
Authentic Word-of-Mouth Marketing - Your loyal customers are not just buyers; they’re believers. When they talk about your business, they do so with genuine enthusiasm and trust, which carries far more weight than any ad ever could. Research consistently shows that people trust recommendations from friends or family more than any form of advertising.
Organic Reach and Amplification - When you keep your loyal customers informed about your latest offerings, promotions, or updates, they naturally spread the word. Whether it’s through conversations with friends or sharing the news on social media, their reach amplifies your message to an audience you might not otherwise reach.
Credibility Beyond Advertising - Unlike ads, which are often seen as pushy or self-serving, word-of-mouth recommendations come with built-in credibility. When a loyal customer shares their excitement about your business, it feels genuine and trustworthy—because it is.
Turning Loyal Customers into Ambassadors with YumDealz
Our Stories feature, paired with push notifications, is designed to amplify your message while maintaining a personal touch:
Exclusive Updates: Keep your most loyal customers in the know about new products, services, or offers, making them feel valued.
Timely Communication: Use push notifications to highlight limited-time deals or upcoming events.
Seamless Sharing: Encourage your customers to share their excitement with others, triggering the power of word-of-mouth marketing.
Imagine this:
A café announces a new seasonal drink to its loyalty programme members via a push notification. Loyal customers try it, love it, and post about it online or recommend it to their friends.
A retailer shares an exclusive discount with its loyal customers through the Stories feature. They rush to the store and share their haul with their network, sparking curiosity and more visits.
With YumDealz, you don’t just communicate—you create excitement, loyalty, and advocacy.
Building Respectful, Effective Communication
At YumDealz, we help businesses transition from traditional, less effective communication methods to a system that puts customers first. By using our app to send push notifications and share updates through Stories, you’re not just keeping your loyal customers informed—you’re respecting their privacy and preferences while creating opportunities for meaningful engagement.
By fostering a culture of loyalty and leveraging the influence of your most dedicated customers, you’re setting the stage for organic growth that feels natural, trusted, and impactful.
Ready to Create Ambassadors for Your Brand?
Stop relying on fleeting ads and crowded social platforms. Use YumDealz to build a community of passionate brand ambassadors, drive meaningful engagement, and spark word-of-mouth buzz.
With YumDealz, you’re not just running a loyalty programme—you’re creating a movement. Let us help you turn your loyal customers into advocates who champion your brand.
تعليقات